Color Harmonization: Elevate Your Branding with PHP Magic

In the dynamic world of marketing, establishing a cohesive and visually appealing brand identity is paramount. One powerful way to achieve this is by maintaining a consistent color scheme across various materials. The PHP code snippet provided here serves as a valuable tool for marketing departments seeking to harmonize color aesthetics effortlessly.

How Does It Work?

1. Hue Extraction:

   • The initial hue of the provided color is extracted using the RGB components.

2. HSL Color Creation:

   • A new HSL (Hue, Saturation, Lightness) color is created with the desired saturation and lightness.

3. RGB Conversion:

   • The HSL color is converted back to RGB format.

4. Hexadecimal Output:

   • The final RGB components are formatted into a hexadecimal color code.

Why Use It in Marketing?

1. Consistent Branding:

• Ensure a consistent color scheme across marketing materials, from websites to promotional content.

2. Dynamic Color Adjustments:

• Easily experiment with variations of your brand color for different contexts and campaigns.

3. Visual Harmony:

• Harmonize color aesthetics to create visually appealing designs that resonate with your audience.

4. Adaptable Campaigns:

• Swiftly adapt color schemes to match seasonal campaigns, product launches, or specific marketing initiatives.

Implementation Guide

1. Include the Function:

   • Integrate the adjust_saturation_lightness function into your marketing project.

2. Specify Parameters:

   • Set the initial hex color and desired saturation/lightness percentages.

3. Retrieve Harmonized Color:

   • Call the function to obtain the harmonized color in hexadecimal format.

<?php

// Example Usage:
$hex_color = "#FF5733"; // Original color
$desired_saturation = 50; // Desired saturation percentage
$desired_lightness = 70; // Desired lightness percentage

$new_color = adjust_saturation_lightness($hex_color, $desired_saturation, $desired_lightness);
echo "New Color: " . $new_color;

Conclusion

This PHP code snippet empowers marketing professionals to effortlessly fine-tune their brand's color palette. By adjusting saturation and lightness dynamically, marketing departments can maintain a consistent and visually appealing identity across diverse campaigns. Elevate your branding game with this simple yet powerful color harmonization tool. 🌈✨

<?php

// Normalizes saturation and lightness of a color to a predefined value
// Use this to generate colors on the fly that have a similar aesthetic

function adjust_saturation_lightness($hex_color, $desired_saturation, $desired_lightness) {
    // Remove any '#' if present
    $hex_color = ltrim($hex_color, '#');

    // Step 1: Get the hue from the hex color
    $r = hexdec(substr($hex_color, 0, 2)) / 255;
    $g = hexdec(substr($hex_color, 2, 2)) / 255;
    $b = hexdec(substr($hex_color, 4, 2)) / 255;

    $max = max($r, $g, $b);
    $min = min($r, $g, $b);

    $delta = $max - $min;

    if ($delta == 0) {
        $hue = 0;
    } elseif ($max == $r) {
        $hue = 60 * fmod((($g - $b) / $delta), 6);
    } elseif ($max == $g) {
        $hue = 60 * ((($b - $r) / $delta) + 2);
    } elseif ($max == $b) {
        $hue = 60 * ((($r - $g) / $delta) + 4);
    }

    if ($hue < 0) {
        $hue += 360;
    }

    // Step 2: Create a new HSL color
    $new_hue = $hue;
    $new_saturation = $desired_saturation / 100;
    $new_lightness = $desired_lightness / 100;

    // Step 3: Convert HSL to RGB
    $c = (1 - abs(2 * $new_lightness - 1)) * $new_saturation;
    $x = $c * (1 - abs(fmod(($new_hue / 60), 2) - 1));
    $m = $new_lightness - ($c / 2);

    if ($new_hue >= 0 && $new_hue < 60) {
        list($new_r, $new_g, $new_b) = [$c, $x, 0];
    } elseif ($new_hue >= 60 && $new_hue < 120) {
        list($new_r, $new_g, $new_b) = [$x, $c, 0];
    } elseif ($new_hue >= 120 && $new_hue < 180) {
        list($new_r, $new_g, $new_b) = [0, $c, $x];
    } elseif ($new_hue >= 180 && $new_hue < 240) {
        list($new_r, $new_g, $new_b) = [0, $x, $c];
    } elseif ($new_hue >= 240 && $new_hue < 300) {
        list($new_r, $new_g, $new_b) = [$x, 0, $c];
    } elseif ($new_hue >= 300 && $new_hue < 360) {
        list($new_r, $new_g, $new_b) = [$c, 0, $x];
    }

    $new_r = ($new_r + $m) * 255;
    $new_g = ($new_g + $m) * 255;
    $new_b = ($new_b + $m) * 255;

    return sprintf("#%02x%02x%02x", round($new_r), round($new_g), round($new_b));
}

$hex_color = "#FF5733"; // Hex color for a shade of red
$desired_saturation = 50; // Desired saturation in percentage
$desired_lightness = 70; // Desired lightness in percentage

$new_color = adjust_saturation_lightness($hex_color, $desired_saturation, $desired_lightness);
echo "New Color: " . $new_color;